Top 5 Fashion Games Performance in Europe Q2 2022

The second quarter of 2022 saw notable performance metrics for the top 5 fashion games in Europe on a unified platform, according to data from Sensor Tower. Here's a closer look at the trends in downloads, revenue, and active users for each app.

Project Makeover from Magic Tavern, Inc. had a varied performance. Weekly revenue began at approximately $613K, dipping to around $390K mid-quarter, before a modest rise to roughly $384K by the end of June. Downloads fluctuated throughout the quarter, starting at about 145K, peaking at 147K, and concluding at nearly 100K. Active users showed a gradual decline from 1.47M to 1.30M over the same period.

Crowdstar LLC’s Covet Fashion: Dress Up Game experienced an interesting revenue pattern, with a peak of around $184K in mid-May and a low of approximately $52K in early May. Downloads hovered between 4K and 8K weekly, while active users decreased from 143K to 118K by the end of the quarter.

Pocket Styler: Fashion Stars by Nordcurrent UAB maintained consistent weekly revenue, ranging from $30K to $45K. Downloads saw a peak of nearly 47K in early April, stabilizing around 28K by the end of June. The active user count decreased from approximately 180K to 155K.

RuPaul's Drag Race Superstar from Eastside Games had stable weekly revenue, with figures between $24K and $38K. Downloads started at around 3.3K, peaking at 4K in mid-April, and ending at 2.6K. Active users showed a downward trend, from about 80K to 61K.

Super Stylist Fashion Makeover by CRAZY STYLE LTD saw weekly revenue fluctuate between $22K and $37K. Downloads showed a significant increase, from about 118K to 111K. Active users also saw a rise towards the end of the quarter, from 1.05M to approximately 956K.

For more detailed insights and data, visit Sensor Tower.